Collection Research

I'm working on a number of improvements to the website for the Fall. This weekend I'm finalizing a lot of text that will be added to the "collecting" section. I want to dispel a lot of the mystery and fear for someone buying their first piece of art - so what better way than to recount each of my purchase experiences in detail from the first time I saw an artist's work until I took the piece home - and what I learned along the way. So this weekend I'm digging through my physical files of invoices and correspondences, pouring over the last 3 years of my e-mails, and looking up numerous shows I've seen over the years to jog my memory and get all my facts as accurate as possible. It's a bit exhausting, but at least I'm staying out of the heat.

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New review archive thumbnail mouse-overs

Check out the new review archive thumbnail images (click here to go to the Chelsea Review tab - look at those small images on the right... you may need to refresh the page the first time if it looks a little screwy - it should look like the images below).

Until now, when you mouse-ed over one of those images, you would see a small pop-up window with information about that archived review.  The problem was that it covered some other text and was a little glitchy (it wouldn't turn off when you took the mouse off).

I've now drawn two images in photoshop - one without text and one with text for the mouse over.  My programmer (more on him here) has created an easy way for me to upload those new images AND made it work/look great on the site. 

You'll also notice that there is less information to give it a much cleaner look.

below is the before and after.

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Summer Film Phenomenon

This is the first year I haven’t closed TTP for the summer.  This year I introduced the compare chart for museums, which DON’T close or limit their hours in the summer so  I thought it would be helpful to keep that open.  As long as the site is open, I’m doing my best to see as many galleries as I can every single day (due to limited gallery hours and my day job, I only have about 20 minutes a day to see shows).

Most shows in the summer are “group shows” – either curated by someone special (like this) or organized around a particular theme (like this) or just a collection of artists that the gallery represents (like this).  So rather than pick “shows”, I’m really picking pieces within those shows.  At the time of this post, every one of those pieces (see the top five) is a film/video.   Not sure what that says, but if you do like art films, or are curious what that even means, now is a great time to check it out (if you can get off work on a weekday afternoon).

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First Flight

I'm currently working on a "movie trailer" style video for my new website (yet to be announced) which requires me to learn some "movie trailer" effects.  I just watched a great YouTube tutorial by "Final Cut King" (watch it here).  Creating these titles FEELS like a flight simulator, so it's not surprising that the result looks like someone trying to fly a plane for the first time.  Much practice lies ahead.

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For the Summer

We’re about 2 weeks away from “summer hours” at the galleries.  Galleries will either close entirely or limit their hours to near-impossible visiting times.  They will be closed on weekends and only open on afternoons during the week.  Most art magazines don’t publish in the summer and other publications generally stop recommending/reviewing gallery shows.  I myself welcome the break – I use the time to focus on improvements to the website and catch up on an enormous pile of reading.   I will still visit the galleries once a month or so and make a few recommendations, but content will be thin, and like I said – often difficult to see.

I will update the blog regularly to talk about what I’m working on this summer.  Here’s a quick list of my goals for the Fall.

  • Improving the “mouse over” function of the “Review” thumbnail archive and creating a complete archive of my reviews (right now you can only see the last 4 reviews)
  • Finally completing the “2% to go” feature with some exciting new tools.
  • More content to the “Collecting” section so you can learn about how each piece was acquired plus my overall thoughts on building a collection.
  • Integrating weekly video content to the site.
  • Creating a second website!!!! – “The Two Percent” evolved pretty organically over several years and I could not be more proud of it.  The new site is something different - extremely specific, far more unique, much more interactive, and appeals to an audience that reaches far beyond NYC. The project is already well underway and I’ll be revealing more throughout the summer.
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Japan Vacation

I'm heading to Japan for the next week and a half and will be unable to update this website for that time. However the Top Five is loaded with great shows so you'll have no trouble while I'm away.

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The Cremaster Cycle

What are you doing going to galleries this weekend?! Matthew Barney’s COMPLETE Cremaster Cycle is playing at IFC this weekend (thru June 3rd). Discount tickets are available if you see them all in one day (The theater has grouped the 5 films into 3 long showings). I was extremely tempted to go for the “all day pass” but realized that my motivation for doing so was not to get more out of each film, but to test my endurance and gain some sort of bragging rights. After careful consideration I decided the experience would be best if I saw one showing a day for 3 days in a row– which hopefully gives me time to digest each film, but still places them in rapid succession so the links between the films will be fresh.

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Two Reviews. Two Microphones.

I'm writing two reviews simultaneously - one for "Chelsea" and one for "The Lower East Side". Both are challenging. The review for Bjarne Melgaard at Greene Naftali deals with the similarities between offensive comedy and offensive art - the usefulness and dangers of both. And if that wasn't difficult enough, the Sarah Braman review explores the "all or nothing" principle of belief systems (in general and within the art world).

Anyway - I wanted an image of a "stand-up" microphone that looks like it had been knocked over for the "offensive" review. I found this image of a microphone and drew the mic stand by hand in photoshop. Not perfect but my photoshop skills are slowly improving. Now back to writing...

The top is the original version, the bottom is the finished product.

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How to Alphabetize

For reasons that will be revealed in about a month, I am compiling a list of every gallery in New York in alphabetical order. Since no listing contains every gallery, I’m transcribing and combining every listing I can find - this weekend I picked up the listings from GalleryGuide and ChelseaArt.

GalleryGuide is one of the most incorrect listings I’ve found – containing at least 1 gallery that hasn’t existed for over a year, multiple incorrect gallery names, and multiple listings that are alphabetically out of order. Now I certainly make my share of typos and spelling errors - but it seems like if ALL you do is sell advertising and list galleries – someone should double-check that stuff.

While ChelseaArt doesn’t make those simple errors, both publications disagree just HOW galleries should be alphabetically organized. The main issue is that when a gallery name is one person (Mary Boone Gallery) it is sorted by last name (“B”), but when the gallery name is two people (Luhring Augustine Gallery) it is filed by the first word (“L”).  The PROBLEM is that most people (including the guides themselves apparently) are confused as to WHEN it’s one full name and when it’s two last names.

This is just one of the reasons the two percent is organized by address – to actually make things EASIER to look up.   However for this new project I do actually need to sort things alphabetically, so I did some research.

http://www.dartmouth.edu/~recmgmt/Forms/FilingRules.pdf
http://www.ehow.com/how_6064320_alphabetize-business-names.html

In short, when a business name is a first/last name, it should be organized by last name, but there is an important exception: the first name SHOULD be used if and when the business name is so common that there is confusion if it is sorted by last name (see rule #7 in the first link, and rule #2 in the second link).

This is my conclusion: The gallery names are not “common” but there is certainly confusion, so I have therefore decided to sort everything by the first proper noun in the gallery name, regardless of if it’s a first name or a last name.

As to why I’m creating this list in the first place…. You’ll have to wait.

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Acquisition: Susan Hefuna

I’m happy to announce the newest (5th) addition to my art collection. I’m currently working on fleshing out the "collecting" section of the blog with the story of each purchase (including the story of this multi-layered drawing on tracing paper that I first saw in Venice), and my collecting experiences in general. I thought now would be a good time to share a small portion of what I’m working on. This excerpt is called "The Rules":

Establishing a list of guidelines has been a huge help to me – it gives me confidence in what I like without depending on other’s opinions and narrows my options considerably (a necessity when working with a small budget). This list is for my very specific collection and therefore should not be viewed as a recommendation for anyone else – I know of several great collections built on different rules or no rules at all. You may find that all of these rules don’t apply to everything in my collection – the list has been modified and amended since I started.

1. The artwork must increase in interest the longer I look at it (over days, not seconds).
2. It must look significantly better in person than in ANY photograph.
3. It must show the hand of the artist – no photos, no outsourced/manufactured objects, no "found" objects, nothing "photo-real" or overly minimalist.
4. It must be original (not an edition)
5. I must want more than one – like it "belongs" with siblings.
6. Must be an under-known artist – either "emerging" or "recently discovered". If my friends have heard of them = no.
7. The artist must be represented by a legitimate gallery with an excellent history of shows.
8. The piece must emphasize/demonstrate what is special/unique about that particular artist.
9. The artist must directly benefit from the purchase (no auctions, secondary galleries, etc)
10. It can not be self referential ("about" art) or punch-line art (see also rule #1)
11. I can’t buy it because it reminds me of another artist, or another work by the same artist – that I can’t afford or obtain.

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